Closing the Loop


When Full Steam first started, I only took pictures and video for businesses. Those files would go into a folder, that folder would be sent to the business, and it would be their job to post to social media.

After working with a client for a couple months, I hadn't seen any of the pictures I had taken or the videos I had done posted. Ever. I assumed he didn't like the work, and so I picked up the phone called him, thinking I was starting the conversation that would get me fired.

"Hey, this is Phil," I said. "Oh hey, Phil, how's it going?" he said.

"Things are good. I'm just calling to see what you think about the pictures and videos I've been sending - I haven't seen any of them posted yet and I want to make sure you're getting what you need."

"I love your stuff, but I didn't have time to post a couple pictures a week before you started, and now I have have HUNDREDS. It seems stupid, but going into the folder, downloading the picture, and then posting is just another thing for me to think about, so I don't do it."

And that's the conversation Full Steam became Full Steam.

Before that phone call, I was trying to solve a little problem - businesses need photography and videography for social media. After that conversation, I decided to solve a bigger problem - business owners need someone to take something off their plate, giving them one less thing to think about.

Today, Full Steam closes the loop on content marketing by providing photography, videography, and copywriting to businesses AND posts every piece of content to every social media platform they're on for them. It closes the loop and solves a problem.

For business owners, it helps them focus on only the work they can do, and keeps a consistent stream of marketing in front of people without any additional work on their end.

For nonprofits, it gets the story of their work and the people they help out into the world, providing proof that they're making a difference.

For cities, it helps create an attachment to place and a feeling of engaged momentum.

I eventually stopped working for that client, but I did walk away with a better understanding on how to *ahem* move full steam ahead.