Looking to position yourself better within a market?
Your message has to be
1.) More clear
2.) More consistent
3.) Said more often
Chances are what you think you’re saying isn’t what people are hearing, or heard as often as you think.
To go along with this, a message needs people to hear it, so you either need to build an audience or find out where the people are, go there, and convince some of them to follow you back.
Good marketing does a little of both.