Today, I had the opportunity to be part of panel of professionals talking about social media.
One of the concepts I brought up is that when it comes to business, social media is an expression of marketing, not the marketing itself.
When you post to Facebook, you're not doing marketing.
When you post to Instagram, you're not creating a brand.
Marketing is all the big, juicy, conceptual, positioning, meat-and-potatoes stuff that happens before you hit "post". It's the bottom of the pyramid, the foundation of the building, and understanding how to connect your business with people in effective and authentic ways will make your social media better.
Marketing first, then social media - not the other way around.