You're not the only hamburger place in town with a Facebook page.
The other two boutiques have Instagram accounts and hire expensive professional photographers and models.
It seems like the law firm across the street post three times a day, every day, without fail.
How do you compete with that?
On the surface it might seem like you're up against some unbeatable competition.
But double-down on being human. People want to support people, to belong to a group, and to know they're cared for by someone who can be a leader, a professional, and a good person.