Humans and Hamburgers

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You're not the only hamburger place in town with a Facebook page. 

The other two boutiques have Instagram accounts and hire expensive professional photographers and models. 

It seems like the law firm across the street post three times a day, every day, without fail. 

How do you compete with that? 

Be human. 

On the surface it might seem like you're up against some unbeatable competition. 

But double-down on being human. People want to support people, to belong to a group, and to know they're cared for by someone who can be a leader, a professional, and a good person.