The Best Marketing

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The best marketing doesn’t feel like marketing.

I went to an art festival here in Bay City, and met this man selling the “finest English toffee”. His toffee was on a plate, under glass, with a brick of dry ice to keep it cool.

He offered me a free sample and told me there wasn’t a reason not to try a piece. He told me that the recipe’s been handed down through his family from England. He talked to me, was fun, told me stories...and never once asked for money. It was expensive, but I bought a bag because he was doing it right. He swiped my card and said there was an accident - he mistakenly took a dollar off the price because he liked the fact I talked with him.

Even after he took my money, he continued to do things right. The best marketing doesn’t feel like marketing.