Driving down the highway, you can see any number of billboards a business can rent for $1500 a month...
...all for tens of thousands of people to see and never think about again. What's the ROI on fleeting, drive-by advertising that requires nothing more than writing a check and hoping for the best?
Imagine if you could spend the same amount of money or less, using it instead to build a following behind your business. One where people don't just support what you can give them in exchange for their money, but support you as a person because they want to be part of your story and help you succeed? Where your reputation can make sales for you? Where people who haven't bought a thing from you refer their friends?
What's the ROI on creating authentic connections with people, building a tribe, and having a group of people say, "We're in this together?"